Blog

Branding Agency Versus Ad Agency

As an expert branding consultant employed for a branding service I'm constantly astonished at the lack of knowledge of advertising agencies or marketing firms in regards to branding. Sure, all of them say that they do branding but stating a buzz phrase doesn't mean it is so. Media. That's correct, they purchase and sell websites. That's how they earn their money and what they're concerned about. When thinking about an agency contemplate what finally motivates them.

 

Another huge drawback that advertising agencies have when compared with some branding service is their short-term thinking. Sure they develop with humorous and witty TV advertisements which make you laugh but they're incredibly short lived. A true branding firm thinks long duration and how activities internally and externally impact the brand. For example you might have observed the brand new ASK.com TV campaign which features Kato Kaelin. Obviously the client accepted that advertising and ought to be ashamed.

 

Just how many TV commercials can you find which ask that you scratch your head ? These were produced by advertising agencies which do not have any true branding understanding. A branding service wouldn't make these errors. Short-term marketing isn't a part of the strategies a branding company will urge. Everything is done based on this plan and brand identity of their customer.

 

So why is this significant? It's what distinguishes your organization from all of your opponents. It's what makes your workers remain with your business or brings standpoint candidates to your organization. It's what reduces your advertising and marketing budget. It is going to also help develop your brand image in the market which is exactly what you want.

 

When deciding on hiring an advertising service or an advertising agency contemplate what's valuable to you. If you're simply trying to earn a fast hit in the market than an advertising agency might be the best way to go. If you're wanting to create a long term integrated branding plan then employing a branding agency is going to be a wise choice for you and your company.